1. Come up with an interesting and intriguing visual element for your website.
T The best way to keep visitors on your website is to offer them content that interests them. The AddThis Related Posts Tools allows you to do just that. For example, if your site focuses on selling clothing, you can engage your visitors with content about style trends. See how the Rogers Family Coffee Company used AddThis Related Posts Tools to increase engagement. Team up with your people to come up with the most creative visual that your customers will love (so much that they’ll share it on their social media accounts, earning you more potential customers).
2. Keep popular content front and center and fresh.
Y Your popular content is popular for a reason, so keep it in heavy rotation as long as it’s relevant! Keep an eye on articles that are consistently showing a decent level of traffic in google analytics and resurface those posts to new users. Having a section dedicated to what’s popular will also make users feel like you have a large audience, and if they enjoy the content, they’ll feel like a part of your community.
3. Create a Good User Experience (UX)
Y Your website design and usability are two of the most important factors that influence how much time visitors spend on your site, and whether they’ll return. A clean, attractive design and easy navigation will go a long way in turning first-time visitors into brand advocates.
4. Make sure your site is clear and well-designed.
W When it comes to design, keep it simple. Forget bells and whistles and focus on the essentials. Use eye-catching colors, readable fonts, and rich images and video. Don’t be afraid of whitespace! Harry’s is a beautiful, minimalist site, but an effective one.
5. Make sure your site is friendly on - COMPUTER and PHONE.
I It’s not enough to have a site that looks good—it needs to be easy to navigate. Intuitive menus, clear calls to action and robust search capabilities all make for a good user experience. And don’t forget the #1 rule—make sure your website is mobile-friendly. Easy-to-navigate site with all of the important information you’ll need to decide whether or not to join right on the front page. The navigation and sign-up flow are well organized and intuitive. By now, you should know that the average consumer checks their phone almost 50 time per day? Over 50 percent of your customers also purchase from your website through their mobile device. So pay attention to the numbers by making sure that your website is mobile-friendly. To help you get started, on how to optimize your website for mobile will surely help you.
6. Regularly communicate via newsletter.
I If you don’t have an email list yet for your business, now is the time to start building one. Once you’ve captured your customers email addresses, you’ll be able to inform them of your newest offering, encouraging visits to your website.
7. Think great deals and incentives.
I If you have a set of customers or users that have gone above and beyond in their demonstration of brand loyalty, you can deepen their affection for your product, site, or brand even further by reaching out to them personally.
8. Implementing a loyalty program.
L Loyalty programs often come with perks like discounts, free shipping, or special gifts. You can have users sign up for yours, like Sephora’s Beauty Insider program, or it can be based on loyalty tiers—Sephora upgrades users to higher level programs when they reach spending thresholds, and those levels come with better perks. Check out these 10 easy ways a small business can implement a customer loyalty program.
Conclusively, colour arouses certain emotions in human beings, causing customers to pick one brand over the other. Now that you are aware of the scientific process, make use of colour selection to invoke the exact emotions and meanings you wish to convey in order to draw more customers to your products.