CONSISTENT ORGANIZATIONAL EMAIL SIGNATURE
Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it, would you? No way! Email signatures can be an extremely valuable tool and very simple to implement.
Your email signature is as important as any other part of your corporate identity. Using a badly designed email signature is akin to writing your details on a scrap of paper and handing it to a client or prospect. It will get the job done, but what will the recipient think of such a blatant act of poor professionalism?
Too many companies often let their employees create their own email signatures, without any thoughts as to how they might appear to others. It might look interesting for an employee to create a signature with animations and colorful fonts, but it’s simply not appropriate when it comes to conveying a professional image. It makes more sense to have a simple, clean signature including the company logo. Not only does this communicate a higher level of legitimacy and professionalism to anyone who receives it, but it also provides instant brand recognition for your company.
Another misconception by non-technical computer users is that what an email message looks like as you click SEND is what it will look like to the recipient. Every part of an email message is actually a small HTML program that gets transmitted from one computer to another (or smartphone or tablet). The device that receives this program then reads the HTML and displays the email message based on its interpretation of the HTML instructions it receives. Do It Yourself email signatures inevitably perform sub-optimally if they are not designed with strong HTML and reflect negatively on your brand.
Brand Consistency :
Keeping every signature on brand is the key to success. Make sure the logo and colors used in your company’s signature are the same as the ones on your website, brochures, letterheads, business cards, and so on. Be creative, yet keep things simple! Let this signature show your brand’s personality!
Company Consistency : Each one of your employees should have the same email signature layout, which should also include your company’s logo and colors. That way, all emails sent from your business are branded, reinforcing the branding benefits stated above.
Adding links to your home page or social media platforms will make it a lot easier for the recipient to contact you. It is an easy way to subtly promote your website and social media platforms. Also, it will make it easier for the recipient to find this information because it will be located at the bottom of every email you send.