SOCIAL MEDIA MARKETING DELIVERS YOUR MESSAGE
Social media marketing services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.
A Google My Business page is absolutely essential for every local business. This is your very own Google business listing. The listing allows you to enter your business name, address, description, images, videos, opening times and more. This directly helps you promote your business within the search results. It will also give you a position on Google maps, a service many people have used at one time or another. The maps are very beneficial in this age of mobile web browsing. Customers often use this to find the service most local to them. edirect will optimise this listing for best effect. We will use our keyword research and analysis of search types, as well as a good understanding of the Google local ranking factors. This allows us to ensure that your local listing is appearing most often and most effectively. We can also connect this to you Google+ page, to give you complete exposure amongst the Google services.
This is an unbelievably extensive service provided by Google. I could write an entire site on all of the features that you get, but here I would like to give you a quick explanation of the main ways we use this for SEO benefit. Content You are also able to look at how users flow through your site. What pages they enter on, move to, and most importantly leave from. If they have left without making a purchase, or contacting your company, it is important we establish what page they left from to examine and fix any weaknesses in the site. Optimisation We can connect your analytics to your webmaster tools account. Showing us in more detail how the impressions you receive for certain keywords relate to the clicks through to your site, and follow these through your content.
Traffic Analytics can give valuable insights into where your website traffic is coming from. Whether that be from Google organic results, Google PPC, and the same for other search engines, as well as Referral traffic, whether this is from, social sites, partner sites, or even business listing (which is unlikely). This will show areas of optimisation and marketing that are working, that are not working or need to be accelerated. With the Google organic results, it can also show the keywords that are gaining you the most clicks, allowing us to focus more heavily on these keywords. Conversions For e-commerce sites it is possible to establish your most profitable keywords. Google analytics will give you information that allows us to understand which keywords a user types into the search engine result in a converted sale. Giving a much greater insight into the relevance of the targeted keywords, and allow us to select more to target. I have of course just scratched the surface here, for the full picture on analytics you can visit https://developers.google.com/analytics/
webmaster search console This is a constantly expanding and improving service from Google. It is ultimately your best way to communicate information about your website to Google. As well as a place that Google can inform you of some details about your search engine success and inform you of any issues with your web site. edirect can use this service to help your site within Google. As well as ensure Google is viewing your site in the most beneficial way. Here are a few of the Key benefits to Webmaster tools.