What makes a Facebook post great?

You’ll get the most out of these 38 Facebook post ideas if you know the fundamental elements of an effective Facebook post.

The best Facebook posts:

• Stand out
• Induce engagement
• Focus on the audience
• Use the right words
• Post at the right time
• Reach a lot of people

Most of these fundamentals center around content that benefits your AUDIENCE.

In other words, keep your audience #1 on your mind as you explore this list.

Just because you like an idea doesn’t mean your audience will.

Also, just because you DON’T like an idea doesn’t mean your audience won’t love it.

If you…

• Don't know what to post
• Can't find engaging content
• Don't know how to automate your new post ideas

… then keep reading!

1. Tell stories

People remember stories!

Stories work because they're personal.

Followers relate to stories.

Share life and business stories on Facebook to create a deeper connection with your audience.

People will engage with your post if your story moves them.

But stories don't just have to be deep...

They can be funny or educational, too!

No matter the genre, a well-crafted story will connect you with YOUR people.

2. Reflect on an experience

If you’ve had an experience your followers would benefit from knowing about — talk about it!

Maybe it's an experience you had while traveling.

Or maybe it's about the time you got your first client.

Reflection is how we grow.

So when you share your insights, you invite others to grow with you.

Your experiences could be the spark that motivates someone to keep pushing through rough times!

3. Post about trending topics

Facebook’s news feed algorithm rewards posts about trending topics.

For example, say the new trend is flying elephants.

So you publish a post about a flying elephant sighting.

Facebook algorithm likes this.

So it'll likely rank up your post.

On the other hand:

Your posts about fire-breathing monkeys — probably won’t get as much love from the algorithm.

So how do you find topics your customers will love to talk about?

4. Post behind-the-scenes shots of your business

People CRAVE transparency.

Behind-the-scenes photos humanize your business.

And they help you stand out from the competition.

Show people how you edit your videos, work at your desk, or organize a future meeting.

It doesn't have to be too fancy (the simpler, the more authentic it seems).

In fact, this one is one of the more effortless posts to make for your Facebook audience.

Because it's the most natural!

Another good idea?

Use your social media scheduling tool (like Post Planner) to automate this type of Facebook post weekly.

5. Post a live stream

Live streams allow you to chat with your audience in real-time.

This is a great way to answer your followers’ questions about your business!

But what about all the people who miss your live video?

Facebook allows you to post the video playback.

Use that post to write a caption summarizing the stream and let them know the next time you’ll be live.

Help your audience know what to expect by scheduling your live streams at a specific day and time each week.

Then use Facebook to send push notifications reminding people about your live stream!

Everyone likes entertainment, and memes keep people scrolling (and chuckling).

Get in on the fun and make your own!

Memes are especially interesting on business pages.

Why?

No one’s expecting them there.

The pressure to "remain professional" at all times makes the occasional meme a delightful surprise.

Take a look at Slim Jim's post for an example of how to connect with your audience through humor (instead of constant promotions):

You can create your own memes, or you can just re-share ones people already love.

Ever wanted a second opinion on a product before buying it?

You’re just like most of your audience!

Let’s say you're in the coding niche, and you just bought a great laptop from Amazon.

You can make a Facebook post centered around your new laptop along with an affiliate link at the end for people who want to buy it!

Users love to see product or service reviews because that type of information is immediately useful.

You can even partner with the creators of the product on a promotion or affiliate deal.

Your post can be in video form as well (not just text).

Want to know a secret?

Questions are a great way to get a group conversation going.

That’s why Facebook group administrators primarily use questions to network and get interactions.

Asking a question is also a natural and engaging way to end a post.

Open-ended questions invite people to add to your post by leaving a comment.

Open-ended questions are AMAZING for engagement.

Why?

They make people answer without saying a boring YES or NO.

Think of questions that begin with:

• How
• What
• When

Consider adding one of the following questions at the end of a post:

• "How was your experience with this?"
• “What’s your favorite thing about?”
• “What advice would you add?”
• “What questions do you have?”

Believe it or not, a well-posted selfie can do a lot for your Facebook strategy!

Selfies show your fans that you’re just like them.

They also add much more to your brand’s personality than a logo ever could.

The key to a strategic selfie is knowing your audience.

If you’re a plant nursery, a selfie showcasing your re-stocked greenhouse will excite your audience.

If you’re targeting people raising young children, selfies revealing a little mess and chaos can be really relatable to parents.

A selfie might be a picture of you.

But you should always post it thinking about your audience.

"My favorite color is___."

There's just something about fill-in-the-blank posts that make you automatically think of a response.

This is an excellent way of getting more comments.

And Facebook even allows you to turn your post into a graphic that'll attract more eyeballs.

We suggest you use a bright-colored graphic to help your fill-in-the-blank post stand out nicely.

You can even add multiple fill-in-the-blanks in one line.

"If I had the ____ superpower, I would ____."

Do's and don'ts are another way to spin an informative post.

Use a graphic design platform like Canva to create a visual summarizing info you’ve published elsewhere.

Use the caption to delve a bit more deeply into your list.

Again, think about how to make this post most useful to your audience.